Blaque Diamond Wheels
Keeping a performance brand's site performing.
Blaque Diamond Wheels is an LA-based luxury aftermarket wheel manufacturer with five product series, a WooCommerce storefront, and a brand built on visuals. We provide ongoing WordPress development, shipping bug fixes, features, and updates monthly so their team stays focused on wheels, not websites.
The Challenge
Blaque Diamond's website is the brand. Five wheel series, two galleries (vehicle and wheel), a WooCommerce shop, custom fitment and finish pages, a dealer finder, a quote request flow, and a blog, all image-heavy, all tied to the product catalog, and all needing to look premium. That's a lot of surface area for a team whose expertise is designing and manufacturing wheels, not debugging WordPress.
They needed a development partner who could pick up work on an ongoing basis, fix what breaks, build what's needed, and ship updates without requiring a full briefing every time.
The Approach
This is a straightforward monthly retainer, development capacity on tap:
- Up to 20 hours per month of development services, submitted and tracked through a shared task management system
- Work spans the full range: bug fixes, feature implementation, coding updates, and campaign-specific builds
- We operate as an extension of their team — familiar with the codebase, the WooCommerce configuration, the S3-hosted media pipeline, and the brand's visual standards
- No standing meetings unless they're needed. Work comes in, gets scoped, gets shipped.
What We Delivered
Ongoing WordPress + WooCommerce Development
Up to 20 hours per month of hands-on development, covering everything from product page updates and gallery functionality to checkout flow adjustments and plugin management.
Bug Fixes
Routine and urgent fixes across the site, layout issues, broken functionality, plugin conflicts, and cross-browser bugs resolved on an ongoing basis.
Feature Implementation
New features scoped and built as the business needs them, from product filtering and gallery enhancements to landing pages for new wheel series launches.
Coding Updates
Theme updates, plugin patches, security fixes, and code improvements shipped regularly to keep the site stable and current.
Campaign & Launch Support
Development support for product launches and seasonal campaigns, new series pages, promotional banners, and landing pages built and deployed on schedule.
The Result
Blaque Diamond has reliable development capacity without the overhead of a full-time hire. Work ships monthly, the codebase stays clean and current, and the team can focus on designing and selling wheels while we keep the site running. When a new series drops or a campaign needs a landing page, the turnaround is fast because we already know the stack.
