Golden State Group
A site that works as hard as the crew behind it.
Golden State Group has been restoring and remodeling homes and businesses across San Diego since 1999. We built them a WordPress site that communicates trust, showcases their project work, and makes it easy for homeowners in crisis to pick up the phone.
The Challenge
Golden State Group covers a wide range of work, 24/7 emergency plumbing, water and fire damage restoration, residential remodeling, and commercial remodeling across 15+ cities in the San Diego metro. They needed a site that could serve two very different visitors at the same time: a homeowner with a burst pipe at 2 a.m. looking for a phone number, and a homeowner browsing remodeling options on a Saturday afternoon.
The site also had to carry a growing portfolio of before-and-after project case studies, communicate 25+ years of family-owned credibility, and be simple enough for the team to update without a developer.
The Approach
We designed this as a trust-first site with emergency access baked into every layer:
- Sitemap-first discovery to organize four service lines, a project portfolio, and an about page into a clean, navigable structure
- Responsive wireframes for every unique page and template before moving to visuals
- High-fidelity mockups for 3 unique pages and 2 reusable templates, with responsive treatments across breakpoints
- A complete style guide and design system so the brand stays consistent as the team adds projects and services
- Custom WordPress theme with custom post types for projects — so new before-and-after case studies can be published without touching code
- Phone number and quote CTAs surfaced prominently throughout, because for a restoration company, speed to contact is everything
What We Delivered
Discovery & Sitemap
Reviewed and finalized the sitemap so four service lines, a project portfolio, and company information all had clear homes without competing for attention.
Responsive Wireframes
Full mobile-first wireframes for every unique page and template. Structure and flow locked before any visual design began.
High-Fidelity Design Mockups
Full-color mockups for 3 unique pages and 2 reusable templates, with responsive treatments across breakpoints. Designed to communicate trust and urgency simultaneously.
Style Guide & Design System
Finalized brand colors, typography, button styles, and interactive element patterns, plus guidelines for consistent use across templates as the site grows.
WordPress Setup & Staging
Clean WordPress install on the client's hosting, with a full staging environment for safe development and review.
CMS Configuration & Custom Post Types
Reusable dynamic templates and custom post types for the project portfolio, so the team can publish new before-and-after case studies with custom fields, no developer required.
On-Page SEO Foundation
Title tags, meta descriptions, alt text, sitemap, and robots.txt configured at launch. Google Analytics and Search Console integrated day one.
QA Across Browsers and Devices
Functional testing of all site features, forms, navigation, portal redirects plus cross-browser compatibility and device testing across desktop, tablet, and mobile.
The Result
Golden State Group launched with a site that reflects who they are: reliable, experienced, and ready to respond. The project portfolio is CMS-managed and easy to grow, the emergency contact paths are impossible to miss, and the design system is documented for long-term consistency. A family-owned company that's been doing the work for 25 years now has a site that shows it.
