Handoff
A marketing site that keeps pace with an AI-native product.
Handoff AI is rebuilding how residential contractors estimate, bid, and run jobs. We built the website that tells that story. Fast, credible, and easy for their team to evolve without developer handoffs.
The Challenge
Handoff AI is an AI teammate for residential construction — an opinionated, product-heavy SaaS serving home builders, remodelers, trade contractors, and handymen. That's four distinct audiences, one fast-moving product, and a marketing team that needed to ship content on their own timeline.
The site had to do a lot at once: showcase a visually rich product, speak credibly to a traditionally non-digital audience, load fast on jobsite connections, and stay easy to update as the product and positioning evolved.
The Approach
We took a headless, performance-first approach:
- Astro on Vercel for a fast, statically-rendered marketing site with edge delivery
- Sanity headless CMS so the Handoff team can publish, edit, and expand content without touching code
- Component-driven layout so new audience pages, solution pages, and feature pages can be spun up from the same design system
The goal was a site that doesn't just launch well, it keeps working as the company grows.
What We Delivered
Responsive full-stack development
A production-ready build on Vercel, architected for speed and long-term maintainability. Fully responsive across mobile, tablet, and desktop, with layout decisions tested against real content.
Headless CMS integration
Sanity is configured for the Handoff team's editorial workflow, all manageable in one place. No developer required to publish.
Internal QA + cross-device testing
Tested on real devices across iOS and Android, multiple browsers, and typical contractor-office screen sizes. Issues caught and fixed before the team ever saw them.
On-page SEO foundation
Title tags, headers, and image alt text were implemented across all static pages, structured so the content team inherits a solid foundation to build on.
Tracking integrations
Analytics and marketing pixels wired in at launch so the Handoff team had day-one visibility into traffic, conversions, and campaign performance.
Launch
Shipped live, on schedule, with a clean handoff to the internal team.
Before & After
The Result
A marketing site that reflects the product: fast, modern, and built to scale. The Handoff team now ships content without waiting on dev cycles, and the foundation is in place to keep expanding. More audience pages, more feature pages, more campaigns, without rebuilding what's already there.
