Hona
A complete redesign, delivered in under a month.
Hona is a client communication platform trusted by law firms across North America. When they needed their marketing site redesigned to match the pace of product evolution, Voice AI, Leads, Engage, and eight practice-type verticals, we took it from planning to launch in less than four weeks.
The Challenge
Hona's product had outgrown its website. What started as a client update portal had expanded into a full communication platform, Voice AI, webchat lead capture, automated drip campaigns, two-way messaging, and a client portal with case tracking. The site needed to communicate all of that clearly across eight practice types (personal injury, workers comp, bankruptcy, mass tort, employment, criminal, immigration, family law) and twelve CMS integrations.
The existing site couldn't carry the weight of the product's positioning. And with a tight window to ship, there was no room for an extended discovery phase or open-ended design exploration.
The Approach
We ran this as a compressed, phase-gated engagement, no wasted cycles:
- Planning and research kicked off immediately to align on goals, sitemap, and positioning before any design work
- Design moved fast, grounded in the research phase, with decisions made quickly and reviewed in real time
- Development tracked directly behind design so approved sections moved into build without lag
- QA and client review ran concurrently to compress the tail end of the timeline
- The site launched on schedule
What We Delivered
Planning & Research
Aligned on project goals, positioning, site structure, and content strategy before any design work began, so every decision downstream was grounded in the same brief.
Full Website Redesign
A complete visual and structural redesign of hona.com, rethinking how the product story is told, how practice types are navigated, and how the site converts visitors to demo requests.
Design Phase
High-fidelity designs covering the full site, homepage, product pages, practice-type pages, integrations, resources, and company pages, reviewed and approved on a compressed timeline.
Development
The approved designs built into a production-ready site, with responsive implementation across breakpoints and attention to the interactive elements that make a SaaS marketing site feel alive.
Testing & Quality Assurance
Functional testing, cross-browser compatibility, and device testing across desktop, tablet, and mobile, all completed before launch.
Launch
Shipped live, on schedule, within the original project timeline.
The Result
Hona launched a redesigned marketing site that reflects the product as it is today, not as it was six months ago. The site now communicates a three-product suite (Voice AI, Leads, Engage) clearly, routes eight practice types into relevant content, and surfaces twelve integrations without overwhelming the visitor. Delivered under Social Swarm Marketing, on time, within the original project scope.
