MeterNet USA
One site. Two audiences. Twenty years of expertise to communicate.
MeterNet serves builders and property managers across four property types with four service lines and needed a site that could speak clearly to each without losing the thread. We designed and built it end-to-end, from moodboard through Salesforce integration.
The Challenge
MeterNet is a 20-year utility sub-metering company serving two distinct B2B audiences: builders and property managers — across four property types (HOAs, apartments, manufactured, student housing) and four service lines (installation, reading & billing, changeout, recertification). On top of that, the brand has its own technology layer: MainLink app, MainHive dashboard, Axioma metering, leak detection.
The old site couldn't carry all of that cleanly. Builders and property managers were hunting for information meant for the other. Residents were getting lost. And the team needed a site they could actually manage — not a custom build that would freeze the moment it went live.
The Approach
This was a full design-and-build engagement scoped around two priorities: a site architecture that serves each audience cleanly, and a CMS foundation the MeterNet team can run without us:
- Sitemap-first discovery to untangle the builder, property manager, and resident journeys into clear paths
- Moodboard work early to align on visual direction before design
- Responsive wireframes for every unique page and template
- High-fidelity mockups across 12 unique pages plus 6 reusable templates
- A complete style guide and component system so the brand scales as new services, property types, and case studies are added
- Custom WordPress theme with dynamic navigation that adapts to the Builders and Property Managers tracks
- Custom post types for blog and case studies so content grows without developer involvement
- Salesforce integration on the Get a Quote form so every lead lands directly in the sales pipeline
What We Delivered
Discovery, Sitemap & Moodboard
Reviewed and finalized the sitemap against business goals, then built a moodboard to lock visual direction before any design work began. Strategy before pixels.
Responsive Wireframes
Full mobile-first wireframes for every unique page and template — structure and flow approved before visuals.
High-Fidelity Design Mockups
Full-color mockups for 12 unique pages and 6 reusable templates, with responsive treatments across breakpoints. Finalized designs covering the full builder, property manager, and resident experience.
Style Guide & Design System
Finalized brand colors, typography, button styles, and interactive element patterns, plus guidelines for applying them consistently across every template.
WordPress Setup & Staging
Clean WordPress install on MeterNet's hosting, with a full staging environment for safe iteration and review.
Custom Theme Development
A custom, responsive WordPress theme built from the approved designs, no bloat, tuned to MeterNet's content needs and brand.
CMS Configuration
Reusable dynamic templates, custom post types, and custom fields so the MeterNet team can add services, property types, blog posts, and case studies without a developer in the loop.
Dynamic Navigation
Builders and Property Managers each get their own dedicated menu paths, the navigation adapts to the audience, so no visitor wades through content meant for someone else.
Blog & Case Study Functionality
Full editorial infrastructure for blog posts and case studies, with taxonomy and template support so content grows cleanly over time.
Salesforce Integration
The Get a Quote form wired directly into Salesforce so every inbound lead lands in the CRM with zero manual handling.
The Result
MeterNet launched with a site that matches two decades of expertise: organized, scalable, and built to grow. Builders and property managers each have a clear path through the site, leads flow straight into Salesforce, and the CMS gives the internal team full control to publish blogs, add case studies, and expand service and property-type pages without a developer in the loop. The foundation is in place for the next decade of content, not just the current site.
