The Aurora Lights
A website as polished as the lights on the house.
Aurora Lights needed a site that could show the product in its best light, earn trust with homeowners, and guide the right buyers to a free quote. We designed and built it from the ground up: sitemap, design system, custom WordPress theme, and everything in between.
The Challenge
Aurora Lights sells something homeowners have to see to understand. Permanent outdoor lighting is part architecture, part holiday display, part curb appeal, part security, and the experience changes with every season, every game day, every occasion. A generic template couldn't do it justice.
The site needed to show the product in its full range, communicate the family-owned, Texas-manufactured quality that sets the brand apart, and move homeowners smoothly from curiosity to a free quote. All on a platform, the team could manage themselves after launch.
The Approach
We scoped this as a full design-and-build engagement, sitemap through launch, with the design system as the backbone:
- Sitemap-first discovery to lock in exactly which pages the site needed and what each one had to accomplish
- Responsive wireframes for every unique page and template before any visual design began
- High-fidelity mockups across 5 unique pages plus a reusable template
- A complete style guide — colors, typography, buttons, interactive states — so the brand stays consistent as the site grows
- Custom WordPress theme built mobile-first against the approved designs
- SEO, analytics, and QA baked into the launch rather than bolted on afterward
What We Delivered
Discovery & Sitemap
Reviewed and finalized the sitemap against project goals so every page on the site had a clear job to do before we started designing.
Responsive Wireframes
Full wireframes for every unique page and template, built mobile-first. Structure and flow locked in before visuals.
High-Fidelity Design Mockups
Full-color mockups for 5 unique pages plus 1 reusable template, with responsive treatments across breakpoints. Separate mockup for the 404 page so even the error state stays on-brand.
WordPress Setup & Staging
Clean WordPress install on the client's hosting, with a full staging environment for safe development and review.
Custom Theme Development
A custom WordPress theme built from the approved designs, no page builder bloat, mobile-first, tuned to the Aurora Lights brand and the content it needed to carry.
On-Page SEO Foundation
Title tags, meta descriptions, alt text, sitemap, and robots.txt all configured at launch. Google Analytics and Search Console integrated day one.
QA Across Browsers and Devices
Functional testing of every site feature, forms, navigation, portal redirects, plus cross-browser compatibility and device testing across desktop, tablet, and mobile.
Handoff Documentation
Full site documentation covering structure, plugins, and customizations, alongside an SEO setup summary so the Aurora Lights team inherits a site they can maintain and extend.
The Result
Aurora Lights launched with a site that matches the product: polished, confident, and easy to navigate. The custom theme gives the team full control, and the SEO and analytics foundations are in place from day one. The result is a marketing site that the team can grow with.
