Torch Dental
An ongoing partnership, not a one-time project.
Torch Dental's marketing site drives demos for a platform trusted by 3,000+ dental practices. We work alongside their team on an ongoing retainer, shipping development work monthly and running conversion rate optimization to make every page perform harder.
The Challenge
Torch Dental is growing fast, 3,000+ practices and counting. Their marketing site is a critical conversion engine: it drives demo requests, communicates product value across multiple dental specialties, and supports an active content program (blog, case studies, whitepapers, partnerships). That kind of site doesn't stay still. New campaigns launch, pages need updating, features ship, and the bar for performance keeps moving.
They needed a development partner who could move at their pace, shipping work monthly without the overhead of managing a full-time hire and a CRO practice that could turn traffic into more demos without redesigning the whole site.
The Approach
This is a two-track retainer: development capacity and conversion optimization, running in parallel:
- A monthly development retainer covering bug fixes, feature implementation, coding updates, and campaign-specific builds, all tracked through a shared task management system
- A CRO practice focused on the pages that matter most: reviewing conversion metrics, analyzing heatmaps to understand real user behavior, running A/B tests on headlines, layouts, and designs, and optimizing page speed so performance never becomes a bottleneck
- A shared cadence that keeps both tracks aligned so dev work supports CRO findings and CRO insights inform what gets built next
What We Delivered
Ongoing WordPress Development
Up to 20 hours per month of development services, bug fixes, feature implementation, coding updates, and campaign-specific builds submitted and tracked through an agreed-upon task management system.
Conversion Rate Analysis
Ongoing review of key conversion pages to identify performance bottlenecks and surface improvement opportunities, focused on the pages that directly drive demo requests.
Heatmap Analysis
Heatmaps set up and reviewed to understand where users are clicking, scrolling, and dropping off, turning behavioral data into actionable layout and content decisions.
A/B Testing
Tests set up, run, and analyzed on headlines, layouts, and designs to improve conversion rates, each test tied to a specific hypothesis and measured against real results.
Speed Optimization
Ongoing page load monitoring and optimization, image compression, script evaluation, and hosting performance review to keep the site fast as content and features grow.
Campaign-Specific Development
Targeted builds for time-sensitive campaigns (e.g., seasonal promotions, partner co-marketing) that need to go live on schedule without disrupting the broader site.
The Result
Torch Dental has a development and optimization partner that keeps pace with the business. New work ships monthly, conversion performance is measured and improved continuously, and the marketing team gets dev capacity without the fixed cost of a full-time hire. The site keeps getting better, not just maintained, but actively optimized against real data.
